Building AI products
for Canadian
markets.
20 years running paid traffic and owning P&L. Now building the AI tools, lead gen properties, agents, and MCP services — and the distribution to back them.
Human taste. AI speed.
Free tools · Live products · Real results
// the roast suite
Brutal feedback.
Free, instant, accurate.
Six tools that tell you the truth about your marketing. Your copy, your niche, your brand signals, your ads, your funnel, your offer. No polite scores. No vague suggestions. Just precise, actionable feedback. The kind you'd pay a consultant $300/hr for.
The Marketing Roast
Paste any copy. We tear it apart and rewrite it correctly.
Try it →Is Your Niche Dead?
Brutal market reality check with survival odds.
Try it →Vibe Check
We find your brand's mixed signals and name the root cause.
Try it →Would I Click This?
We become your customer and give you their real reaction.
Try it →Funnel Autopsy
Stage-by-stage diagnosis of where your leads are dying.
Try it →Offer Audit
Is your offer compelling or just a feature list? We find what's missing.
Try it →// calculators + analyzers
ROAS / CPL Calculator
Canadian CPL benchmarks by vertical and city. See your projected leads and ROAS before you spend a dollar.
AI Content Scorer
Score any blog post, email, or landing page across readability, SEO signal, and Canadian market fit.
Ad Copy Analyzer
Hook strength, CTA clarity, emotional resonance, compliance flags. Know before you spend.
// hire the lab
You've hired strategists before.
This is different.
Most agencies assign you a 26-year-old account manager who's never owned a P&L. We've been the people accountable for the number. The ones who don't sleep well when the campaigns aren't working. That's a different relationship. And it gets different results.
Strategy Call
Bring your account, your funnel, or just your frustration. 30 minutes. We'll tell you exactly what we'd change and why. Not what you want to hear. What you need to. No pitch at the end. If we're a fit, you'll know.
- →Account audit: Google, Meta, or TikTok
- →CASL & compliance quick-check
- →Lead gen funnel review
- →No pitch, no pressure
Pay-Per-Lead
Qualified leads delivered to your inbox or CRM. You only pay for contacts that meet your criteria: geography, vertical, intent. No ad spend risk on your end.
- →HVAC, roofing, legal, med spa, real estate
- →Kitchener-Waterloo, Toronto, Calgary, Vancouver
- →Exclusive or shared, your call
- →CASL-compliant consent on every lead
// projects
Built in public.
Shipped for Canadian markets.
Lead gen properties, MCP services, and AI agents — built with real budgets, real constraints, and distribution baked in from day one. Canadian market context included.
Lead Gen
OntarioHVACQuotes.ca
Ontario-wide HVAC lead gen funnel. 10-step qualifier, geo-targeted hero, TSSA-licensed contractor matching. Exclusive leads delivered by email.
MCP Service
Canadian Grocery MCP
MCP server connecting real-time Canadian grocery flyer data to AI meal planning. Postal code-based pricing, weekly deal optimization, and store switching recommendations.
AI Agent
Agent Reputation API
B2B reputation layer for AI agents. Standardized eval runs, trust scoring, and verified performance data — so you know which agent to trust before you deploy it.
// about
The lab behind
the products.
MarketingLabs is run by a 20+ year operator and leader of performance marketing based in Waterloo. Meta, Google, TikTok, Native, Affiliate, LeadGen. Real budgets, real P&L, real consequences.
The pivot to AI wasn't a rebrand. It was the obvious next move for someone who spent two decades trying to squeeze more signal out of data and more output out of limited teams. AI just removed the bottleneck. The other thing AI builders don't have is distribution. That's the part 20 years of paid traffic actually solves.
The tools here are how I think. The products are what I build. The consulting is that thinking applied to your business. Human taste. AI speed.
// consulting
// stack