Performance marketer, media buyer and team leader with 15+ years across Meta, Google, TikTok and native. Managed performance with P&L accountability and up to 3M/month in media spend. I build AI tools and products because the fastest way to understand a problem is to solve it.
How the arbitrage math actually works: spread, bid discipline, and the point where a profitable campaign quietly stops being one.
Pulling apart the ads themselves. What the hook is doing, why the first three seconds earn the rest, and which parts are just noise.
Anyone can ship an app now. The harder question is which problem is worth the effort, and how CartIQ, BidFit and AgentRep got picked.