tools/roas-calculator

ROAS / CPL Calculator

Canadian CPL benchmarks by vertical and city. Enter your numbers and see what your ad budget actually buys. Before you spend a dollar.

// your inputs
$3,000 CAD
$500$50,000
$5,000 CAD
$100$50,000
35%
1%80%
// benchmark CPL for this selection

HVAC / Plumbing in Toronto / Vancouver on Google Ads: $80–$130 CAD / lead

Using midpoint estimate of $105 CAD per lead

// your projections
projected ROAS
16.7x
Exceptional

For every $1 spent on ads, you get back $16.67 in revenue

est. monthly leads
23–38
at $80–$130 CPL
est. customers closed
10
at 35% close rate
monthly revenue
$50,000
CAD
cost per customer
$300
CAD acquired
// annual revenue projection
$600,000

Based on $3,000 CAD/month × 12 months at current close rate

If you spend $3,000/month on Google Ads for hvac / plumbing in Toronto / Vancouver, you'll get roughly ~29 leads, close ~10 customers, and generate ~$50,000/month in revenue.

Canadian CPL benchmarks  ·  All figures in CAD

// benchmark sources & methodology

CPL benchmarks are compiled from WordStream, SearchLight, LocaliQ, and Superads data with Canadian market adjustments. Google Ads benchmarks reflect search campaign averages; Meta Ads apply a 0.55x multiplier reflecting lower Canadian Meta CPCs ($0.87 avg vs $1.13 global). Montreal benchmarks run lower due to less English-language competition. All figures are estimates — actual CPL varies by creative quality, targeting, landing page, and seasonality.